As Co-Chair of the firm's Franchising, Licensing & Distribution Group, Gerald focuses his practice on counseling franchisors in complex business and commercial matters including franchising, distribution, and licensing transactions. He has:

• counseled clients in all areas of franchising
• structured and developed offering circulars and related agreements for franchise systems in various industries
• handled franchise registration, disclosure, and dispute resolution as general counsel for a leading national franchise company
• conducted workout and lease negotiations for underperforming corporate stores and franchise locations
• negotiated, enforced, and terminated franchise agreements and litigated franchise disputes
• negotiated and completed the sale of international development rights and international product distribution rights
• maintained state registration of franchise opportunity offerings

In addition, Gerald has:

• developed and implemented secured lending programs and credit arrangements in foreign jurisdictions such as Mexico, Israel, and Turkey
• developed and implemented alternate dispute resolution procedures
• negotiated and drafted novel strategic business alliance agreements, co-branding agreements, and dual host franchise agreements in the United States, Canada, and Mexico